Even Deadpool & Wolverine"s Pizza Tie-In Has A Disgusting Marvel Easter Egg
Summary- Deadpool & Wolverine promotes the upcoming film with a line of DiGiorno pizzas inspired by the characters and their quirky tastes.
- One of the available toppings - "Wade's Special" - features olives and pineapple, a divisive call-back to the first Deadpool movie.
- This cross-promotional approach with food brands adds a fun twist to the movie anticipation, catering to fans of both Deadpool and pizza.
Pizza has always been a favored food of the Merc with a Mouth, and releasing a series of his own in collaboration with one of the most popular frozen brands in the United States is almost too perfect an opportunity to miss. The film has followed in the footsteps of its predecessors with unusual marketing. The first Deadpool film would likely not have even been made if it had not been for a bit of guerrilla marketing, releasing the test footage directly online to fan acclaim.
How these movies are promoted has always been unusual, based on Ryan Reynolds' philosophy about spending too much money. Deadpool has been inserted into posters of other Marvel heroes and placed on the DVD covers of movies in which he does not appear as a promotion tool. Why wouldn't a line of pizzas follow?
Related The TVA Recruits Deadpool To Search For A Deadpool 2 Character According To MCU Theory The trailers for Deadpool & Wolverine feature the TVA going after Wade Wilson, but there could be another Marvel character that the TVA is after.Deadpool & Wolverine's Questionable Pizza Choice Is A Movie Reference
"That came out wrong... or did it?" The strangest of the new pizzas from DiGiorno directly references the first Deadpool film. In the film, during an early confrontation with a stalker, Wade orders pizza, the selected toppings of which, supposedly beloved by the iconoclastic character, are black olives and pineapple. This inspired many online to make or order the pizza just as Wade Wilson likes it, despite the fact that for many, such a combination is an abomination. Now, as part of Deadpool & Wolverine's marketing push, a frozen version of the pizza called "Wade's Special" is available from DiGiorno.
Pineapple is a controversial pizza topping, but many love it, particularly when it's combined with fatty, salty meats like ham or bacon. Black olives have a more complex, umami flavor, and are also generally very salty, and are equally as unpopular on pizzas as pineapple and something like anchovies.
In 2023, a YouGov poll ranked olives (9th) alongside pineapple (3rd) in the top 10 least favorite pizza toppings in the US. For both to be on Deadpool's pizza is a surprisingly perfect nod not only to the Deadpool moment, but also to the Marvel antiheroes' sometimes divisive popularity rating (at least before he hit the big screen).
Related Deadpool & Wolverine Set For Record-Breaking Opening Weekend That Will Dwarf Other 2024 Releases Deadpool & Wolverine is set to break records beneficial for the MCU, including amending Marvel"s recent run of box office disappointments.Why Deadpool & Wolverine's Pizzas Are A Perfect Franchise Tie-In Close Following the release of a disturbing Deadpool popcorn bucket, the marketing for Deadpool & Wolverine is already shaping up to be unusual and hilarious. Pizza as a cross-promotional marketing trick was also used to great success for The Batman's Little Caesar calzone, and it seems that more movies may be using more food twists in the future. With Wade's love of pizza and the unusual marketing that followed the previous Deadpool films, this gross, funny, pineapple and olive pizza is a perfect tie-in product for the upcoming movie.
Multiple flavors are available for the pizzas, including an homage to Wade's love of chimichangas with "Gimme Chimi," a pizza with cumin and beef; "Maximum Pep," a sliced and diced pepperoni pizza; and the meat-lovers "Spicy Wolvie Pie," with chorizo and bacon. Each of these boxes is covered with images from the film, including cut-out masks on the back, and is available at grocers across the United States. Other than the topping selections, the pizzas are standard DiGiorno products.
Related Ryan Reynolds’ Deadpool & Wolverine Gin Ad Is The Perfect Reminder For Why I’m Hyped Deadpool & Wolverine is one of the MCU"s most anticipated releases, and the latest promotion surrounding the movie reminds me of why Deadpool works.Marketing with food producers is becoming an increasingly popular trend, and a series of Deadpool & Wolverine pizzas is the latest, fun version. The pizzas are a suitable treat for a movie night at home with the first two Deadpool films while audiences await the release of the MCU event. Following an already compelling marketing campaign for the upcoming, hotly-anticipated Deadpool & Wolverine, it will be interesting to see what the two mutants have planned next to promote their film.
Deadpool & Wolverine A sequel to the highly successful Deadpool and Deadpool 2 starring Ryan Reynolds as the Merc with a Mouth. The third film will be the first film in the franchise to be developed under the Marvel Studios banner following Disney's acquisition of 20th Century Fox. Ryan Reynolds is returning to play the character, alongside Hugh Jackman, reprising his Wolverine role in the Marvel Cinematic Universe for the first time. Director Shawn Levy Release Date July 26, 2024 Studio(s) Marvel , Maximum Effort Cast Ryan Reynolds , Hugh Jackman , Morena Baccarin , Brianna Hildebrand , Jennifer Garner , Peggy (Dog) Upcoming Marvel Movies
Release Date
Deadpool & Wolverine
July 26, 2024
Captain America: Brave New World
February 14, 2025
Thunderbolts*
May 2, 2025
The Fantastic Four
July 25, 2025
Blade
November 7, 2025
Avengers: The Kang Dynasty
May 1, 2026
Avengers: Secret Wars
May 7, 2027
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