Arrowverse Producer Reveals How Stephen Amell’s Arrow Saved The CW

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Summary

Arrow's success saved The CW and led to the creation of the Arrowverse.
The show's dark, gritty, and emotional storytelling, along with Stephen Amell's performance, contributed to its massive hit status.
Arrow paved the way for other live-action DC series on The CW, such as The Flash, and left a lasting legacy before the Arrowverse's end in 2023.

It has been revealed that Stephen Amell's Arrow was responsible for saving The CW. Before James Gunn's upcoming DC Universe or even the movies of the old DCEU, The CW was the home of DC's live-action shared universe, the Arrowverse. It all started in 2012 with Arrow season 1, and the fate of the entire network hinged on how the superhero series would perform, according to one of Arrow's co-creators.
On The Showrunner Whisperer podcast, Marc Guggenheim revealed the story of how Arrow saved The CW. According to Guggenheim, Peter Roth — the President of Warner Bros. TV — revealed to the Arrow team over lunch that if the show was not a success, "there would be no more CW." The creatives behind the DC series then had to contend with the pressure of making the show successful and keeping its network on the air. In the end, it all worked out, with Arrow having an eight-season run and leading to multiple Arrowverse series. Check out the full quote:

“Shortly after the pilot got ordered to series, Peter Roth [president of Warner Bros. TV] took us out to lunch and basically laid out for us, in incredible detail, the reality that if Arrow wasn’t a hit, there would be no more CW. So it was the pressure of having a show and keeping the show on the air – that’s one thing – but now we also have the pressure of keeping the whole network on the air. That’s another thing.”

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