An MCU Reboot Should Be As Soft As Possible - And A Recent Survey Proves Why

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Summary

An MCU survey showed younger fans prefer original content over sequels and remakes, so making a soft reboot may be risky.
Bringing back characters like Iron Man could backfire, as these audiences want fresh stories.
Marvel has a wealth of unused comic characters, and a complete MCU reboot would prevent the opportunity to explore new stories and characters.

If rumors of a possible MCU soft reboot following Avengers: Secret Wars are true, then a recent survey suggests Marvel should make it as soft as possible so as not to alienate audiences. As of now, reports of Marvel's supposed reboot are based on some vague comments reportedly made by Kevin Feige. The suggestion seemed to be that Marvel would be keeping what they liked, and changing what they didn't about the current MCU timeline. Though this sounds like Marvel is trying to keep things on the lighter side, some rumors make it seem otherwise.
There has been speculation that an MCU reboot could see the return of characters like Iron Man and Steve Rogers. If Marvel is really considering this, they should start reconsidering it. While the original MCU characters did well for Marvel in the past, the same might not be true going forward. In fact, with certain audiences, it seems like even Bob Iger's new Marvel strategy to focus on sequels might not be the right course of action.

Related Every Upcoming Marvel Movie: Full MCU Phase 5 & 6 List (& Beyond) Between Marvel Studios and Sony Pictures Entertainment, here is every upcoming Marvel movie release date and what we know about the projects so far. A Marvel Reboot Would Alienate Younger Audiences Even Worse Than Before Surveyed Millennials And Gen Zs Said They Wanted More Original Content

A recent survey reported by IndieWire showed that 74% of Millennial and Gen Z audiences would prefer to watch original content over sequels and remakes. While this group is often dismissed, in truth, this is a significant portion of major demographics. Millennials range anywhere from 27 to 42, and older members of Gen Z are in their mid-20s. As such, this range reflects a considerable chunk of the theater-going population that Marvel could lose out on if they fully reboot their franchise.
A full Marvel reboot would mean a lot of remakes of movies like Iron Man, introducing new versions of already established MCU characters. Even if the MCU just brought back old characters, that would just mean more sequels, this time not even featuring fresh versions of the characters. The Marvels already showed that the MCU is struggling with younger audiences. If Marvel wants to court these viewers, they will need to tell more original stories.
Leaving The MCU Mostly Intact Would Force Marvel To Tell New Stories Marvel Still Hasn't Used Many Characters From The Comics In The MCU

Avengers: Secret Wars
Release Date May 7, 2027 Cast Kathryn Newton , Jonathan Majors , Mark Ruffalo , Benedict Wong , Hailee Steinfeld , Dominique Thorne , Anthony Mackie , Brie Larson , Simu Liu , Benedict Cumberbatch , Iman Vellani , Chris Hemsworth , Xochitl Gomez Franchise(s) Marvel Cinematic Universe Marvel may have already adapted a good number of comic book characters for the MCU, but they still have a lot to work with. While some of the X-Men have been adapted before, there are still many who have never been on the big screen, like Forge or Firestar. There are also plenty of other popular Marvel characters that have never had a movie, like Squirrel Girl or Captain Britain. The Guardians of the Galaxy Vol. 3 box office proved that even some of the most obscure comic book characters could be huge hits if they were in good movies.
With so many new characters to work with and stories to tell, it wouldn't be the right move for Marvel to just start over. All this would do is alienate a large portion of potential viewers at a time when audiences are already seemingly getting tired of superhero movies. In contrast, movies like The Super Mario Bros. Movie proved younger audiences are okay with adaptations, as long as they're new to the movies. While Avengers: Secret Wars can still bring a huge change to the MCU, Marvel should make sure it's one that brings the universe forward, and not backward.

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